Keune So Pure Cool Shampoo is a silver shampoo that neutralizes brassy tones and powerful violet pigments that neutralize warm tones. It is infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.

Massage into wet hair.
Leave in for about 1 minute to let the pigments do their work.
Rinse thoroughly.

Aqua (Water), Polyglyceryl-3 Caprate/Caprylate/Succinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Acrylates/Palmeth-25 Acrylate Copolymer, Parfum (Fragrance), Sodium Chloride, Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Glyceryl Laurate, Acid Violet 43, Polyquaternium-7, Hydroxyethylcellulose, Isopropyl Myristate, Euterpe Oleracea Fruit Extract, Maltodextrin, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.